5 Ecommerce Personalization Trends to Watch in 2024
Updated: 6 days ago
Modern Ecommerce is actively developing and growing worldwide. Check out the top Ecommerce Personalization trends to keep up with the state-of-art technological approaches.
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The growth of technologies and the increased adaptation of digital banking stimulated the Ecommerce boom that we are witnessing right now. More people all around the world are finding online ordering enjoyable and time-saving compared to traditional shopping binges. New brick-and-click services are showing a steady increase in their services online, which is around 10% annually. In the USA alone the revenue in 2023 is forecasted to reach more than $900B. While the Ecommerce revenue worldwide is expected to outgrow $6 trillion.
The figures are enormously big. But if more brick-and-mortar businesses are going online then the competition between them is also growing. And the winner of customers’ hearts and minds is the one who can stay on the crest of the wave in the sea of ever-changing trends and approaches. Let’s dig into what Ecommerce personalization is and which trends to expect in 2024.
Ecommerce Personalization in a Nutshell
Ecommerce personalization is a set of activities undertaken by businesses to shape customers’ shopping experience. To be able to design unique product recommendations for each customer, Ecommerce companies have to work with massive datasets. They usually include customers’ browsing behavior, demographics, customers’ prior purchase history, users’ intent, etc.
Being able to generate the correct personalized data which becomes later the background of a company's interaction with their customers is crucial and vitally important. Being ahead of competitors in Ecommerce personalization brings more satisfied customers and as a result greater revenues and increased lead generation.
1. Headless Personalization
Being one of the hottest trends in Ecommerce personalization in 2023, headless personalization will remain one of the most desirable approaches in 2024. Headless Ecommerce in general is the creation of an additional layer between the backend and frontend of your online platform. Headless personalization implies a flexible approach to extracting customers’ data from any relevant resources: CRM, data warehouse, CDP, and other means that could be integrated into your online platform. Empowered with accurate data, businesses personalize the interaction with each client while the platform architecture and design remain intact.
2. Products Personalization
Another important trend to prove its timelessness in 2024 is product personalization. Together with the growing presence of AI-based analytics, high-profile customer data research, and profound customer purchase behaviour analysis, product personalization helps to build brand loyalty. Each time customers are shown products they require and are highly interested in, online retailers witness higher conversions and build long-term relations with the customers.
Based on our experience here are some examples of product personalization:
Use AI recommendations in search results, and product listing pages by customer historical data such as previous searches, purchases, viewed products, etc.;
Different product catalogs based on the user location;
Show products frequently purchased together on Product Details and Cart pages;
Personalized Bestseller list for different locations.
3. Price Personalization
Price personalization is a powerful yet challenging tool. On the learning curve, it takes businesses some time to set up and manage but in the long run, you will be delighted with the result. Being able to apply the pricing personalization on your platform means that each customer is provided with a specific price based on their geographic location, purchase history, user browsing behaviour, etc. Moreover, price personalization could be beneficial for customers who frequently shop with the same brand, and lower prices in their case are a reward for staying loyal to the brand.
Let’s have a look at some price personalization examples:
First purchase discount;
Discount for recently viewed products;
Abandoned cart items discount.
4. Image Personalization
Image personalization is one of the recent trends in Ecommerce which is expected to grow in the coming year. Various AI-powered image recognition software could identify patterns, colors, and objects throughout the customer browsing experience. All this data is analyzed and used to enhance the user journey. Image personalization could be used to let customers shop online while browsing through social media. Also, it helps to personalize the shopping experience by offering related or similar products.
You can reach image personalization through:
Personalized email images;
Show product images with preselected colors that the user most purchased.
5. Omnichannel Ecommerce Personalization
To stay ahead of the competition businesses have to find ways to reach out to customers. If the average customer is using several devices and various channels, the business should try to deliver personalized service through all the communication channels and across various devices. These could be individualized product recommendations, ads, emails, or personalized offers. The ability to reach out to customers through online platforms, mobile apps, or personalized in-store experiences increases the feeling of importance and uniqueness for the client. However, omnichannel Ecommerce personalization could be a tough nut to crack regarding the technological background and the processes behind this seamless customer experience but with the right Ecommerce developer, all goals are reachable. `
Some tips to follow while setting up omnichannel Ecommerce personalization:
Connect social campaigns you run to CRM;
Make a mobile app for your platform if you don’t have one;
Add more channels to your marketing strategy.
To Sum Up
The Ecommerce segment is developing rapidly and it’s utterly important to watch the emerging trends in the coming 2024 year. Some of the aforementioned trends are more global than the rest. For example, some types of personalization are hard to imagine without having a headless Ecommerce architecture. But all of them are equally important on the way to better customer experience and increased customer satisfaction.
At Widerix we are not only highly skilled in helping our customers with pinpoint personalization trends but we also specialize in turnkey BigCommerce store development, when Ecommerce personalization settings are provided by default.
If you are interested in your business improvement or would like to get a consultation on digital transformation, get in touch with us.